The Real Sports Bar& Grill Renovation

Context:

Over the past 7 years Real Sports has been witness to one of the most astonishing neighborhood transformations on the planet. In the blink of an eye, this once lonely end of Bremner Boulevard in now a busy and vibrant hub jammed with new Hotels, Residences, Offices, Restaurants, Bars, Cafes, Retail Stores and Grocery Stores. It is now a bona fide 24/7 neighbourhood.

Design Strategry:

1. Build on the restaurants current “sport district” strategy and develop a series of dynamic “Experiential social Hubs” within Real Sports that are related to one another and unique at the same time. Reimagine zoning and re-scale the space into identifiable concepts that would be complete and resolved unto themselves. These Hubs would be knit together using a compelling storyline based upon the collective experience, narrative strategies and the energy of sport.
2. Rethink and intensify our physical edges. Open the black box. Physically and emotionally engage the internal and external streets with the energy of Real Sports. Make Connections with Maple Leaf Square.
3. Create engagement strategies through Media Installations, Narrative Content, Social Media touch-points, Activities. We envision creating the most dynamic and innovative viewing experience in the world.
4. Develop Transformative lighting, furniture and media design features that respond to operational and programming needs, fan experience, brand focus, day parts,events.
5. Deliver a variety of social hospitality and event experiences ranging from hyper public to intimate and personal.

Hello, world!Hello, world!




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