Over the past 7 years Real Sports has been witness to one of the most astonishing
neighborhood transformations on the planet. In the blink of an eye, this once lonely
end of Bremner Boulevard in now a busy and vibrant hub jammed with new Hotels,
Residences, Offices, Restaurants, Bars, Cafes, Retail Stores and Grocery Stores. It is
now a bona fide 24/7 neighbourhood.
1. Build on the restaurants current “sport district” strategy and develop a series
of dynamic “Experiential social Hubs” within Real Sports that are related to one another
and unique at the same time. Reimagine zoning and re-scale the space into identifiable
concepts that would be complete and resolved unto themselves. These Hubs
would be knit together using a compelling storyline based upon the collective experience,
narrative strategies and the energy of sport.
2. Rethink and intensify our physical edges. Open the black box. Physically and
emotionally engage the internal and external streets with the energy of Real Sports.
Make Connections with Maple Leaf Square.
3. Create engagement strategies through Media Installations, Narrative Content,
Social Media touch-points, Activities. We envision creating the most dynamic and
innovative viewing experience in the world.
4. Develop Transformative lighting, furniture and media design features that respond
to operational and programming needs, fan experience, brand focus, day parts,events.
5. Deliver a variety of social hospitality and event experiences ranging from hyper
public to intimate and personal.
Hello, world!Hello, world!